About
MEE THE SYRE TEAM ✦
Cultivated With Intention, Led by Us.
This team wasn’t assembled, it was cultivated, by three women who learned exactly what we wanted to build differently, and then went and built it. Each of us brings a different superpower to the table: strategy, creative direction, business development, and the operational backbone that keeps it all running. But none of that matters unless it moves the needle for you. That’s the SYRE way, we bring everything we have to the table so our clients don’t have to bring five different vendors to theirs. Heart, authenticity, and real skill, all in service of helping the brands we work with actually thrive.
Chief Operating Officer
Kim Johnson
Kim spent over 30 years in pharmaceutical sales, marketing, and leadership before bringing that experience to SYRE Creative Concepts as Chief Operating Officer. She’s built partnerships, run high-performing teams, and gotten used to executing under pressure, all of which she now puts to work keeping SYRE running the way it should.
As COO, Kim handles the parts of the agency that make everything else possible: client onboarding, partnership agreements, research, and the operational infrastructure behind every project. She makes sure every engagement starts with a clear understanding of what the client actually needs, and she’s the reason projects run smoothly once the creative team gets to work.
Founder and Chief Creative Officer
Brooke McCallister
Six years in legal marketing gave Brooke McCallister real expertise across every side of the industry, and the confidence to know exactly what she wanted to build with it. Five of those years were spent at a boutique legal marketing agency, sharpening her skills in brand strategy and creative direction for law firms and legal service providers. From there, she moved in-house as VP of Marketing for one of that agency’s own clients, learning firsthand how to turn strategy into real, measurable growth.
Today, she’s the Founder and Chief Creative Officer of SYRE Creative Concepts, the agency she built alongside her best friend Sami to do work they’re genuinely proud of, on their own terms. Brooke leads brand strategy and creative direction for every SYRE client, with a sharp eye for detail and a refusal to settle for anything less than remarkable. She’s highly attuned to energy, deeply intentional, and completely herself, and that authenticity is exactly what makes SYRE’s brands stand out.
Chief Growth Officer
Sami Romo
Sami’s career in legal technology began on the sales side, where she quickly learned that the best opportunities start with connection, not a pitch. Building relationships with law firms gave her a clear view into what makes people engage with a company and trust the people behind it. As she moved from sales into client success and marketing, she found the intersection where attention turns into meaningful opportunity.
After years in the industry and working alongside Brooke, the two saw a need for a more connected, creative approach to how companies show up and build relationships. They co-founded SYRE Creative Concepts to bring that vision to life. Today, Sami brings her sales-minded perspective to strategy, business development, experiences, and creative direction, always believing that great marketing should feel human, intentional, and built around connection.
ABOUT ✦
More Than Marketing. Built on Purpose.
SYRE Creative Concepts is a luxury marketing agency inspired by the meaning of sire to originate, cultivate, and bring exceptional brands to life.
We elevate every client experience through intentional strategy, refined creativity, and a deep respect for each brand’s lineage and potential. Our work is grounded in clarity, connection, and relationships built to endure.
We don’t believe in creating brands that simply look beautiful.
We believe in cultivating brands that feel authentic, inspire confidence, and leave a lasting impression.
OUR PHILOSOPHY ✦
Every Brand Has an Essence.
Before the logo. Before the colors. Before the marketing.
There’s an idea. A purpose. A story waiting to be discovered. Our role is to uncover that essence and transform it into a brand experience that feels intentional, memorable, and uniquely yours.
OUR APPROACH ✦
Thoughtfully Crafted.
We believe the best brands aren’t rushed. They’re cultivated.
DISCOVER
We learn your story, your goals, and what makes your business different.
DEFINE
We build a strategic foundation that creates clarity and
CREATE
We bring your vision to life through thoughtful design and intentional marketing.
CULTIVATE
As your business grows, your brand grows with it building stronger relationships and lasting impact along the way.